Why Tesla Motors became successful Essay Example | Topics and Well Written Essays - 500 words

Why Tesla Motors became successful - Essay Example This research will begin with the statement that having its origin in America, the Tesla Company specializes in designing, manufacturing as well as in selling electric motors and components. The company came into light after the production of Tesla roadster and the luxury sedan, which were distinct in that they were fully electric. The company has had great success in the motor industry and the success would be explained through a number of factors. Among the factors are being opportunity driven, high access to necessary resources, increased search of knowledge as well as great entrepreneurial mindset. However, it would be ascertained that success did not just come; challenges such as failure to register profits for the first ten years of operations, were part of the same. Literature shows that the company adopted the ‘first to market’ strategy in being the first to design and launch an electric automobile in US and Europe. The initial vehicle to be designed and produced was the roadster, which fetched a relatively higher price while compared to the subsequent model S that was relatively lower in price. Current plans are for the company to design and introduce into the market a cheaper vehicle, which will be instrumental in making the company hit the market successfully and targeting the middle-income population. This therefore explains the spirit that drives the company as being opportunity driven.

Planning to Live Your Life Your Way Essay Example for Free

Planning to Live Your Life Your Way Essay Goal setting is a formal process for personal planning. By setting goals on a routine basis you decide what you want to achieve, and then move step by-step towards the achievement of these goals. The process of setting goals and targets allows you to choose where you want to go in life. By knowing precisely what you want to achieve, you know what you have to concentrate on to do it. You also know what is merely a distraction. Goal setting is a standard technique used by top-level athletes, successful business-people and achievers in all fields. It gives you long-term vision and short-term motivation. It focuses your acquisition of knowledge and helps you to organize your resources. By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals. You can see forward progress in what might previously have seemed a long pointless grind. By setting goals, you will also raise your self-confidence, as you recognize your ability and competence in achieving the goals that you have set. The process of achieving goals and seeing this achievement gives you confidence that you will be able to achieve higher and more difficult goals. Goals are set on a number of different levels: First you decide what you want to do with your life and what large-scale goals you want to achieve. Second, you break these down into the smaller and smaller targets that you must hit so that you reach your lifetime goals. Finally, once you have your plan, you start working towards achieving it. Starting to Set Personal Goals This section explains how to set personal goals. It starts with your lifetime goals, and then works through a series of lower level plans culminating in a daily to-do list. By setting up this structure of plans you can break even the biggest life goal down into a number of small tasks that you need to do each day to reach the lifetime goals. Your Lifetime Goals The first step in setting personal goals is to consider what you want to achieve in your lifetime, as setting Lifetime goals gives you the overall perspective that shapes all other aspects of your decision making. How to Start to Achieve Your LifetimeGoals Once you have set your lifetime goals, set a 25 year plan of smaller goals that you should complete if you are to reach your lifetime plan. Then set a 5 year plan, 1 year plan, 6 month plan, and 1 month plan of progressively smaller goals that you should reach to achieve your lifetime goals. Each of these should be based on the previous plan. Finally set a daily to-do list of things that you should do today to work towards your lifetime goals. At an early stage these goals may be to read books and gather information on the achievement of your goals. This will help you to improve the quality and realism of your goal setting. Finally review your plans, and make sure that they fit the way in which you want to live your life.

Strategic Positioning of Hilton Hotel Groups in the UK

Strategic Positioning of Hilton Hotel Groups in the UK Strategic Positioning of Hilton Hotel groups in the hospitality industry in UK? Back Ground Study: Hotels and their branding strategies are famous all over the world. If we look around us we can see that the success of a hotel is in its brand emphasis. To stay in business and to beat the competition around them, all hotel groups engage in brand implementation. The logo itself would stand out on its own, from the minute a customer enters a hotel, they will be centred on the brand image starting from napkins, towels, spoons, etc. A trend in todays hospitality industry is the interest to cater to different market segments under one brand name. To achieve this many big reputed hotels, acquire or enter into some alliance with smaller hotels and provide them with the main hotel logo, brand name and similar facilities/services. Thus making it a part of the main hotel brand. Since more and more hotels are moving ahead with this same kind of strategy there is an enormous competition in this sector at present. To focus in depth on this matter I have decided in taking Hilton Hotels Corporation as a case study. This hotel group is one of the leading names in the global hospitality sector, with more than 2,800 hotels and 490,000 rooms in more than 80 countries, including 150,000 team members worldwide. The company owns, manages or franchises a hotel portfolio of some of the best known and highly regarded brands, including Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn Suites, Hilton Garden Inn, Hilton Grand Vacations, Homewood Suites by Hilton, and The Waldorf=Astoria Collection. There are may other international hotel chains like, Marriot, Holiday Inn, Intercontinental and Radisson which are as competitive as Hilton and are following the path of global branding, but they are only very new entrants in this field. To portray a global image and enhance a world over brand large investments are required. Government policies, economical changes, political issues like September 11th have affected the Hotel industry world wide during recent times. Making this kind of a huge investment is very risking for hotels until their long term objectives show profits. During the years Hilton Hotel as a corporate has been able to create a brand for itself in this competitive lodging industry, proving their capabilities by continuously portraying increase in its revenue every year, by diversifying its products and acquiring other valuable hotels to add to it corporate chain. Hilton as a corporate has been able to cater to the needs of different types of guests. Based on needs of the customers they are able to providing the required facilities and services. Thus being able to keep up its own brand movement and also create publicity in all segments of the market needs. Acquiring hotels which are based overseas has also enabled the company to expand its operations and serve its clientele. To validate my assumptions and to clear my doubts, I have tried engaging in a journal article Brand Equity, Brand Preference and Purchase Intent (Cathy J. Cobb- Walgren, 1995). Here I intend to demonstrate how branding can help a hotel be well renowned and at the same time be able to cater to all segments. Research Question: How does a traditional luxury hotel group react strategically to the incoming global pressure from niche brands? (Case Study Hilton International) Research Objective: Main objective of this research will be to identify the current market positioning of the hotel groups, taking Hilton as a case study, to find out how the each hotel chains competes each other in a global market. I will compare brand segmentation and competitive advantage and brand value different hotel chains. Research Methodology I will compare the performance of Hilton Hotel in each of the areas of its operations (Customer satisfaction, Competitiveness, Productivity, Profitability) against other major players in the market .To find out the core competencies of the company it is also required to do a SWOT analysis. This analysis would help in focusing on the companys strength, weakness, opportunities and threat, which would help in achieving an internal picture of Hilton as a whole. It would be beneficial using Porters five competitive forces (Micheal Porter 1980) to find out Hiltons external opportunities and threats. I will be interviewing General Managers to understand the current market trends and companys main objectives and plans for the future. It is essential to use Hilton as a case study to evaluate how hotels interested in the branding concept operate world over. Due to the above mentioned (Background) specialities in Hilton Hotels Corporation it will be much helpful to take it as a case study to understand; what are the integrities in undergoing brand diversification with in the industry. Time Scale: June 5 to June 20 : Review books and any literature related to the matter June 9th : 1st Meeting with the supervisor June 22nd to June 29th : Prepare a research strategy and review main literature June 30th to July 3rd: Meeting with Hotel Managers to conduct interviews July 4th to July 10th : Putting the data together and analysising it. July 11th to July 23rd : Reviewing Hilton data as a case study and linking it with the theoretical literature July 24th to August 2nd : Preparing the SWOT analysis to find out the core capabilities of Hilton August 3rd to August 15th: Preparing for Potters five forces to get a track of Hiltons external opportunities and threats August 16th to August 24th: Formulating the first draft together August 25th to September 1st: Completing the Project Resources: The expenses occurred while travelling to take interviews will be bared by myself. I do have access on the intranet of Hilton since I have been previously for this company. I have also access to the Leeds University library and Hotel and catering international Management Association (HCIMA) to help me in the review of literature. References http://hiltonworldwide1.hilton.com/en_US/ww/business.do http://hiltonworldwide1.hilton.com Cathy J. Cobb-Walgren, Cynthia A. Ruble, Naveen Donthu; 1995. Brand Equity, Brand Preference and Purchase Intent. Journal of Advertising [online], 24(3), [Accessed 19th April 2008], p.25-44. Available from World Wide Web : Potters Five Forces (Micheal Porter 1980).

Alice :: essays papers

Alice Do you know Alice? The character in Go Ask Alice is a fifteen years old girl who became addicted to drugs and unfortunately dies because of it. She is from a high middle class family. Her father is college professor and her mother stays home and takes care of the kids. The girl thinks she is stupid and cannot measure up with her parent’s expectations, she is not happy with herself. The way that she looks or thinks and feels She is not confident. The girl in this book suffers from low self-esteem. The girl in Go Ask Alice is very confused. In a way she knows what is right and what is wrong for her, but on the other hand, she feels that she is mixed up. When she, without her knowledge, became addicted, she was suffering from low self-esteem that is why she felt so good about using drugs She became addicted when her friends gave her some LSD laced Coca Cola at a party. She describes it as â€Å"beautiful†. Many times she decided to give it up but unfortunately there were always something like friends, family and her low self-esteem that brought her back to the drugs. There are many reasons why the girl in this story takes drugs. First of all, and most important one, is her low self-esteem. She uses drugs because by using it, she forgets who she is and what weaknesses she has. Second, her parents especially her mother is nagging constantly at her. She can’t accept her for who she is, and she always compares her with her siblings. The father is more caring but he is always busy and doesn’t have enough time to spend with her. Her siblings aren’t friendly; at least that is what she thinks. Another reason is that she tries to fit in, so when one of the girls, the one who she was wishing to be friends with invites her to the party, she jumps on the invitation and that is where she used drugs for the first time The friend was from a rich family, and during the school years didn’t pay attention to the girl in this story, but now she wants to go to that university where the girls father works, so by inviting the girl in Go Ask Alice she tries to make connection Unfortunately, today lots of kids in their early age become addicted to the drugs.

EMBA program Essay

It has been my desire for several years now to obtain a masters degree in business. To satisfy my desire for success, I intend to continue my education now. With the drive, determination, and discipline to both work at my career and attend an EMBA program, I am excited to pursue a high quality EMBA at Texas A&M Mays business school. Interested in acquiring the skill set, knowledge and business acumen necessary to become a successful manager, the Mays business program will prove central to my future success. As a Project Manager, I developed leadership skills and improved my problem-solving ability, but I never had the opportunity to take courses exploring business strategy, finance, or market forces. To realize my career goal, I clearly must enhance my abilities in these as well as other areas of business. I believe that the management core at Mays will provide me with the necessary knowledge to enhance and develop my capabilities. Also, in order to become a successful manager, it is imperative that I gain a more thorough education in foreign markets, business technology, and competition. As a manager in the twenty-first century, the ability to understand business on a global scale will be highly prized. Moreover, I look forward to interacting with the highly qualified, diverse students of the Mays EMBA program. With the small class sections, the program ensures the intimacy necessary to learn from each other’s varying perspectives and backgrounds. I know I could both contribute and grow in this unique environment where all students are fully employed. From my time as a software consultant and as a project manager at a global company, I have both developed strong team abilities and have seen the value and synergies of combining people with different backgrounds, knowledge, and experience levels. I believe that entering your EMBA program will provide me with the career possibilities and exposure to resources, such as networks and learning tools, which I do not currently have. At Mays, I know that my investment of time, energy, and money will be well rewarded. At this point in my life, I believe I have great potential to gain much from a business degree since I have been exposed to the business environment for the past ten years. I now posses a strong foundation to build upon and I am ready to assume the rigors and challenges of the Mays EMBA program. Of the two business schools to which I am applying, the Mays school is my first choice. Apart from their excellent curriculum, Mays school is very conveniently located to me. Please contact me if you need any clarifications or have questions regarding my qualifications or application.

Anglo

Anglo Although, it now became a commonplace practice among particularly ‘progressive’ social activists to blame Western civilization on account of its environmental unfriendliness, the objective analysis points out to the fact that it is namely in Western societies, where people have traditionally been concerned with trying to preserve nature. The soundness of this suggestion can be well illustrated even today.Advertising We will write a custom research paper sample on Anglo-Germanic Writers’ Influence on Popular Environmental Thinking specifically for you for only $16.05 $11/page Learn More For example; whereas, in Nigeria it is being considered absolutely normal by the residents of country’s even biggest cities to dump garbage onto the street, right in front of their shabby houses1, in such Western countries as Britain, Sweden and Germany, one may very well end up facing administrative charges for even as little as throwing a cigarette butt anywhere else but into specially designed garbage bins. And, the reason why, as compared to the people from Third World countries, Westerners appear to grow ever more environmentally aware is simple. As history indicates, the more a particular society is being affected by scientific progress, the less its members require natural resources to sustain their physical existence, which in its turn creates objective preconditions for them to consider adopting friendly stance towards the nature. In other words, the notions of environmental friendliness and scientific progress are very much.2 This is precisely the reason why it is specifically Anglo-Saxon societies, which have traditionally been considered the most technologically advanced, that continue to feature world’s highest environmental standards. In our paper, we will aim to substantiate the full soundness of this suggestion by exploring how creative writings and visual artworks from Anglo/Germanic authors, concerned w ith popularizing the objective essence of natural laws, contributed towards increasing the extent of public’s environmental awareness in 19th and 20th centuries. When we assess the qualitative subtleties of Western civilization’s socio-cultural and scientific progress, from the time of antiquity until today, a very striking picture will emerge – the pace of this progress appears to have been gaining exponential momentum during the time of antiquity (5th century B.C. 5th century A.D.) and during the time of comparatively modern era (15th-20th centuries). However, during the course of so-called Dark Ages (6th – 14th centuries), the pace of Western socio-cultural and scientific progress came to virtually a complete stall – all thanks to Catholic Christianity.3 Therefore, it comes as not a particular surprise that it was specifically the exposure of Biblical fables’ anti-scientific essence, on the part of European most prominent intellectuals, which created the initial preconditions for Western civilization to be set back on its natural track of development.4 And, there can be very little doubt that Erasmus Darwin (1731-1802) was one of these intellectuals. In his poetical work The Botanic Garden; a Poem in Two Parts, supplemented by scientific commentaries, Darwin went about promoting a revolutionary idea that people and plants are being subjected to the same laws of nature.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In its turn, this implied plants’ sexuality: â€Å"The first buds of tree raised from seed die annually and are succeeded by new buds by solitary reproduction; which are larger or more perfect for several suc ­cessive years, and then they produce sexual flowers, which are succeeded by seminal repro ­duction†.5 Nevertheless, it were not the explicit references to the very n otion of sexuality, quite unconventional for its time, which ensured Darwin poem’s progressive sounding, but the fact that this poem suggested the physiological origins of a number of purely metaphysical notions, such as ‘soul’. As a result, Darwin’s poem ended up promoting clearly positivist message that it is the existence that defines consciousnesses, and not the other way around. As it was noted by Reed: â€Å"If life, mind, and feeling are concomitants of the arrangement of organs and of a fluid ether in animal bodies, what role was left for either God or the soul? Erasmus Darwin†¦ argued that the way we act is a function of our upbringing- of social, not divine intervention†.6 It goes without saying, of course, that such Darwin’s botanical stance was wholly inconsistent with the very spirit of anthropocentrism, based upon Judeo-Christian tradition, which contributed rather substantially to poem’s scientific value. After all, even during the course of 18th century, Church continued to exert a strong influence onto the essence of socio-political dynamics in British society. And yet, Darwin proved himself intellectually honest and courageous enough to utilize his poetic talent for the purposes of enlightenment, while defying the conventions of anthropocentrism. What is particularly interesting, in this respect, is the fact that he went about accomplishing it by the mean of endowing plants with clearly anthropocentric psychological traits – whatever the ironic it might sound. In The Botanic Garden; a Poem in Two Parts, flowers are being represented as such that can experience a variety of different emotions: Whilst erythrina oer her tender flowerAdvertising We will write a custom research paper sample on Anglo-Germanic Writers’ Influence on Popular Environmental Thinking specifically for you for only $16.05 $11/page Learn More Bends all her leaves, and braves the sul try hour;- Shield, when cold hesper sheds his dewy light, Mimosa’s soft sensations from the night.7 Thus, even though in Darwin’s poem, plants can be formally referred to as God’s creations, under no circumstances can they be referred to as some sort of God’s commodity. Just as it is being the case with people, in this poem, plants appear to have a life of their own. And, even though The Botanic Garden; a Poem in Two Parts is not being concerned with promotion of the concept of evolution, by being exposed to plants’ sexuality, readers come to suspect the existence of dialectically predetermined links between flora and fauna. Thus, it will not be much of an exaggeration, on our part, to suggest that Charles Darwin’s Theory of Evolution partially derives out of his grandfather’s insights, in regards to biological commonality between just about all life-forms. The irony lies in the fact that both: Erasmus and Charles’s insightful ness in the matters of biology appears to be of essentially Lamarckian nature. As Barlow had put it: â€Å"Erasmus’s cast of mind appears to hold special heritable qualities When we examine the achievements and characteristics of his (Charles Darwin’s) forbears and descendants, the copious mind of Erasmus appears as a vast family aggregate†.8Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Apparently, the example of Erasmus Darwin shows that in 18th century, the sheer vibrancy of the process of Western empirical sciences freeing themselves out of Christian imprisonment had put era’s most prominent intellectuals at liberty to utilize just about any creative techniques, while popularizing scientific notions. The legitimacy of an earlier suggestion can be also explored in regards to one of 19th century’s most famous ornithologists John Gould (1804 – 1881). Just as it used to be the case with many intellectually advanced enthusiasts of science at the time, Gould took an interest in a number of scientific pursuits. Contemporaries considered Gould a professional in the fields of taxidermy, gardening, naval navigation and zoology.  Nevertheless, it was namely his love of birds, which did not only allow Gould to ensure its fame as ornithologist but also to contribute to the process of Charles Darwin designing the concept of natural selection. According to Pycior: â€Å"Darwin has been described as being ‘frankly stunned’ by Gould’s telling him that the Galapagos finches were a peculiar group of thirteen species, all closely related to one South American finch, that Galapagos mockingbirds belonged to three distinct species from different islands, and that twenty’, Current Anthropology, 26/4 (1985), 503. 2 Joel Mokyr, ‘Technological Progress and the Decline of European Mortality’, The American Economic Review, 83/2 (1993), 325. 3 Andrew Keitt, ‘Religious Enthusiasm, the Spanish Inquisition, and the Disenchantment of the World’,  Journal of the History of Ideas, 65/2 (2004), 233. 4 Arthur Melzer, ‘The Origin of the Counter-Enlightenment: Rousseau and the New Religion of Sincerity’, The American Political Science Review, 90/2 (1996), 350. 5 E. Darwin, Botanic Garden, a Poem, in Two Parts; Containing the Economy of Vegetation and The Loves of Plants, with Philosophica l Notes (London: Jones Company, 1825), 23. 6 E. Reed, From Soul to Mind: The Emergence of Psychology from Erasmus Darwin to William James (New Haven: Yale University Press, 1997), 15. 7 Darwin. Op. Cit. 66. 8 Nora Barlow, ‘Erasmus Darwin, F.R.S. (1731-1802)’, Notes and Records of the Royal Society of London, 14/1 (1959), 85. 9 H. Pycior, Creative Couples in the Sciences (New Brunswick, N.J: Rutgers University Press, 1996), 89. 10 J. Gould, The Birds of Australia: in Seven Volumes (London: Richard and John Taylor, 1848), 28. http://nla.gov.au/nla.aus-f4773-1. 11 S. Gliboff, H.G. Bronn, Ernst Haeckel, and the Origins of German Darwinism: a Study in Translation and Transformation (Cambridge: Mass MIT Press, 2008), 156. 12 Niles Holt, ‘Ernst Haeckels Monistic Religion’, Journal of the History of Ideas, 32/2 (1971), 270. 13 Max Rieser, ‘Three Principles of Natural Beauty’, The Journal of Philosophy, 53/11 (1956), 355. 14 Harold McWhinnie, ‘A Biological Basis for the Golden Section in Art and Design’, Leonardo, 22/1 (1989), 61. 15 Reiser, Op. Cit. 356. 16 Nicholas Kyriazis, ‘Seapower and Socioeconomic Change’, Theory and Society, 35/1 (2006), 75. 17 A. Humboldt. Aspects of Nature in Different Lands and Different Climates; with Scientific Elucidations (London: Longman, Brown, Green Longmans, 1849), ix. archive.org/stream/aspectsofnaturei01humbuoft#page/viii/mode/2up. 18 Aaron Sachs, ‘The Ultimate ‘Other’: Post-Colonialism and Alexander Von Humboldts Ecological Relationship with Nature’, History and Theory, 42/4 (2003), 119. 19 C. Rourke J. MacDonald, Audubon (New York: Harcourt Brace and Company, 1936), 284. 20 P. Murphy,T. Gifford K. Yamazato, Literature of Nature: An International Sourcebook (Chicago: Fitzroy Dearborn, 1998), 172. 21 R. Dawkins, The Selfish Gene (Oxford: Oxford University Press, 1976), 3. 22 R. Dawkins. The Blind Watchmaker (London: Longmans, 1986), 13. 2 3 C. Darwin, On the Origin of Species by Means of Natural Selection, or the Preservation of Favored Races in the Struggle for Life (Oxford: Oxford University Press, [1859]1996), 70. 24 R. Dawkins, The God Delusion (London: Bantam Press, 2006), 79. 25 F. Nietzsche, Thus Spake Zarathustra: A Book for All and None (New York: Algora Publishing, [1891] 2003), 75. 26 K.. Dobbelaere, Secularization: An Analysis at Three Levels (Berlin: Peter Lang, 2004), 167. 27 Christopher Hoag, ‘The Atlantic Telegraph Cable and Capital Market Information Flows’, The Journal of Economic History 66/2 (2006), 350. 28 H. Thoreau, On the Duty of Civil Disobedience, FeedBooks.Com [web page] (2007) http:// generation.feedbooks.com/book/219.pdf. 29 R. Lynn T. Vanhanen, IQ and the Wealth of Nations (Westport: Greenwood Publishing Group, 2002), 63. 30 John Leighly, ‘John Muirs Image of the West’, Annals of the Association of American Geographers, 48/4 (1958), 312. 31 J. Muir. A Thousand- Mile Walk to the Gulf (Boston: Houghton Mifflin, 1916), 139. 32 J. Burroughs. The Gospel of Nature, ReadBookOnline.Net [web page] (2011) readbookonline.net/readOnLine/21513/. 33 Ibid., 2011.